On-line Ad Spending not Recession Proof
Posted by greid34 on March 18, 2008
eMarketer cut its U.S. online ad spending forecast for 2008, reflecting the impact that a weakening economy will likely have on corporate marketing budgets. The forecast firm now expects $25.8 billion in U.S. on-line ad spending, down from the $27.5 billion projection made in November. This still represents 23% y/y growth. eMarketer expects spending growth of 16% in 2009.
This entry was posted on March 18, 2008 at 5:53 pm and is filed under Uncategorized. Tagged: advertising, online ad spending. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
